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Email Templates to Reconnect with Past Clients & Lost Leads
Past clients are 5x easier to close than completely new leads. Reaching out to dormant accounts with genuine curiosity and a fresh update on industry trends or new service capabilities is a proven revenue generator.
Ready-to-Use Email Templates
Click "Copy Email" to paste straight into Gmail or your email client.
The "Thinking of You" Check-In
Best For: Past clients you had a positive working relationship with.
- Thinking of {Company} – how are things going?
- Checking in, {First_Name}!
Recommended Follow-Up Cadence & Delay
Follow this battle-tested delay schedule for optimal response rate:
| Touchpoint | Optimal Delay | Strategic Objective |
|---|---|---|
| Check-In #1 | Every 3-6 months | Casual check-in asking about business growth since your last engagement. |
Never Manually Re-Type These Emails Again
With the Did I Reply? Chrome extension, save these exact templates right inside Gmail compose, insert them in 1 click, and set automated reminders that disappear the instant they reply.
✓ No account or sign-up needed • ✓ Zero data stored on external servers • ✓ 100% private
4 Rules for Maximum Follow-Up Reply Rates
- Compliment a recent milestone they announced on LinkedIn or their company blog before pitching.
- Emphasize how your team has evolved or added capabilities since you last worked together.
Frequently Asked Questions
How often should I reach out to past clients? +
A quarterly or bi-annual check-in is ideal to maintain top-of-mind awareness without being intrusive.